Get in front of clients who have projects that need building
Property developers and commercial clients searching for contractors right now. PPC puts you at the top of their search results while your organic presence grows.
Get your free assessmentConstruction PPC has a reputation for being expensive and ineffective. And it is, if it's set up badly. Broad keywords like "builders" and "construction company" attract homeowners wanting a garden wall, students researching careers, and competitors clicking your ads.
The result is a monthly ad bill full of irrelevant clicks and a conclusion that "Google Ads doesn't work for construction." It does work, but only when campaigns are built around the specific types of clients and projects you want to win.
A property developer searching for "design and build contractor Newcastle" is a completely different prospect to someone searching "builders near me." Your campaigns need to target one and exclude the other.
We build PPC campaigns that target the right clients for the right projects.
Separate campaigns for commercial, residential development, and specialist services. Landing pages that speak directly to each client type. Aggressive negative keyword management to eliminate wasted spend. And conversion tracking that tells you exactly which campaigns are generating real enquiries.
Our Process
Common Concerns
Construction projects are too high-value for someone to find a contractor through a Google ad.
People find surgeons, architects, and solicitors through Google. Finding a construction contractor is no different. The ad gets you in front of someone at the research stage. Your landing page and follow-up process convert them. We've generated multi-million-pound project enquiries through PPC for construction clients.
Our projects are all different. How do you write ads for that?
We don't write one ad. We build separate campaigns for each service area: commercial fit out, new build residential, refurbishment, groundworks, whatever you offer. Each campaign has its own keywords, ads, and landing pages. The client sees content relevant to their specific project need.
We can only take on a limited number of projects. What if we get too many enquiries?
That's the ideal problem to have, and it's easily managed. We can pause campaigns instantly, reduce budgets, or shift focus to higher-margin project types. PPC gives you a tap you can turn up or down based on your capacity. Try doing that with word of mouth.
Ready to transform your digital presence?
Get a free assessment and discover exactly how we can help your business grow.