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Manufacturing + Social Media

Your factory floor is more interesting than you think

The best manufacturing social media doesn't look like marketing. It looks like a business proud of what it makes, showing the work and the people behind it.

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Most manufacturers think social media isn't for them. It's for consumer brands and influencers, not for a precision engineering firm in County Durham. So the company LinkedIn page sits untouched, last updated when someone in the office posted a Christmas photo two years ago.

Meanwhile, your competitors are posting videos of their 5-axis machines running, sharing case studies of complex projects, and writing about their investment in new equipment. Their posts get seen by procurement managers, engineers at OEMs, and potential recruits.

In manufacturing, social media isn't about going viral. It's about staying visible to the people who buy from you and the people you want to hire. Both of those audiences are on LinkedIn, and they're paying attention to who's active and who's not.

We build a LinkedIn presence that showcases your capabilities and attracts the right attention.

Factory floor content. Project case studies. New equipment and capability announcements. Recruitment posts that actually attract skilled machinists and engineers. All managed for you, with monthly content plans and regular reporting on reach and engagement.

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Our Process

1

We assess your current social presence and build a content plan around your capabilities, projects, and recruitment needs.

We look at what you've posted before, what your competitors are doing, and what your audience (buyers and potential recruits) engages with. Then we build a monthly content calendar mixing capability showcases, project highlights, team features, and industry commentary.

We also identify the right platforms. For most manufacturers, LinkedIn is the priority. If you're recruiting skilled trades, Facebook still has a role in the North East.

2

We create posts, graphics, and short videos from your factory floor and project portfolio.

We visit your facility to capture photo and video content. A 5-axis machine cutting a complex component is genuinely engaging content for your audience. We pair it with clear captions that explain the capability, the material, and the application.

Posts are scheduled consistently. Three to four times a week on LinkedIn is the sweet spot for manufacturers: enough to stay visible without flooding people's feeds.

3

We engage with your network, connect with target buyers, and manage comments and messages.

Posting is only half the job. We engage with relevant industry conversations, connect with procurement managers at your target companies, and respond to comments and messages promptly. This builds the relationships that turn LinkedIn connections into real business conversations.

4

Monthly reports on reach, engagement, follower growth, and leads generated through social channels.

We track which types of content perform best, how your follower base is growing (and whether it's the right people), and any direct enquiries or recruitment interest that comes through social channels. Strategy adjusts based on what's working.

Common Concerns

Our buyers aren't on social media.

If your buyers are procurement managers or engineers, they're on LinkedIn. Over 80% of B2B decision-makers use LinkedIn during their buying process. They might not be liking and commenting, but they're reading. When your company consistently shows up in their feed with interesting work, you stay on their radar.

We can't show our work due to NDAs and client confidentiality.

We work with this all the time. You can show a machine running without revealing the client. You can discuss a process without naming the project. 'Machining a batch of titanium aerospace components to 10-micron tolerances' doesn't give anything away but absolutely demonstrates capability. We help you find the line.

We're struggling to recruit. Can social media really help with that?

It's one of the biggest wins for manufacturers on social media. Skilled machinists, welders, and engineers are on Facebook and LinkedIn. Showing your workshop, your equipment, and your team culture reaches people a job board advert can't. We've helped North East manufacturers fill roles they'd had open for months by running targeted recruitment content.

Related Pages

Manufacturing Hub

All services for manufacturing

Social Media

Social Media for all industries

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