Trade Services

Good tradespeople shouldn't lose work to cowboys with better Google rankings.

You're qualified, experienced, and reliable. But if a homeowner searches for a plumber in Newcastle and finds someone else first, none of that matters. We put you where your customers are looking.

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Trade services are one of the most competitive local markets online. When a boiler breaks down in Jesmond or a fuse board trips in Gateshead, homeowners go straight to Google. They pick from the first few results, check reviews, and call whoever looks most trustworthy. If that's not you, it's someone else.

The problem is that the tradespeople who rank highest aren't always the most qualified or reliable. They're just the ones who've invested in their online presence. Meanwhile, time-served electricians, Gas Safe registered plumbers, and skilled joiners with decades of experience are invisible online because they've never had time to sort out their marketing.

Google Business Profile is the single most important marketing asset for a local trade business
Reviews and ratings directly influence which tradesperson gets the call
Seasonal demand means you need consistent visibility, not just word-of-mouth
Homeowners check for accreditations (Gas Safe, NICEIC, NAPIT, FGAS) -- these need to be prominent

We work with trade businesses across Newcastle, Gateshead, Sunderland, and the wider North East. From one-person operations to teams of 20+, the fundamentals are the same: be visible, be trusted, be easy to contact.

The Digital Challenges You're Facing

You're invisible on Google when customers search locally

Most trade enquiries start with a search like 'electrician near me' or 'emergency plumber Newcastle'. If you're not in the top three Google Map Pack results, you're missing the majority of local searches. Your Google Business Profile, local SEO, and review profile all determine whether you show up or get buried.

Standing out from unqualified competitors

Every industry has them -- the unlicensed operators, the weekend warriors, the firms that undercut on price and disappear when something goes wrong. The frustrating part is that some of them rank better than you online. Your qualifications, insurance, and track record need to be front and centre so customers can tell the difference.

Seasonal demand creates feast-or-famine cycles

HVAC businesses are slammed in winter and quiet in summer. Landscapers and roofers face the opposite. Without consistent marketing, you're always scrambling to fill the diary during slow periods and turning down work during busy ones. A steady pipeline of enquiries smooths out these peaks and troughs.

Reviews are critical but hard to collect consistently

You could do a brilliant job for a customer and they'll happily recommend you to a friend, but getting them to leave a Google review feels like pulling teeth. Meanwhile, the one customer who had a minor complaint leaves a detailed one-star review. A systematic approach to review collection changes the game.

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How We Help Trade Services Businesses

Every service we offer is shaped around what actually works for trade services companies.

Get found first when locals search for your trade

SEO & Content

Local SEO is the foundation of trade marketing. Optimising your Google Business Profile, building location-specific pages, and creating content around the services you offer in specific areas is what puts you in front of customers when they need you.

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A website that builds trust and makes the phone ring

Website Refresh

Your website needs to load fast on a phone, show your qualifications and accreditations clearly, make it dead simple to call or message you, and look professional enough that customers trust you in their home. Most trade websites fail on at least two of these.

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Be the first name customers see in an emergency

PPC Management

Google Ads and Local Services Ads put you at the very top of search results for your trade and area. Particularly effective for emergency services (boiler breakdowns, electrical faults, burst pipes) where customers call the first number they see.

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Build local reputation through real project photos

Social Media

Facebook and Instagram are where homeowners ask for recommendations and share before-and-after photos. A consistent social media presence with real project photos builds the kind of local reputation that word-of-mouth used to provide. It's modern-day referral marketing.

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Stop losing track of quotes and callbacks

CRM, ERP & MRP

When you're on site all day, it's easy to lose track of quotes you've sent, customers who asked for a callback, or annual service reminders. A simple CRM keeps everything in one place and reminds you to follow up, so you stop leaving money on the table.

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