Be the first number they call in an emergency
A burst pipe at 11pm. A tripped consumer unit. No heating in January. When customers search in a panic, your ad should be the first thing they see.
Get your free assessmentTrade PPC is a fast-moving game. A customer searching "emergency plumber Newcastle" at midnight is going to call the first number they see. They're not comparing websites. They're not reading reviews. They're calling now. If your ad is at the top with a click-to-call button, you get the job. If it's not, someone else does.
But emergency work is only part of the picture. Planned work has seasonal patterns: boiler replacements peak in autumn, garden landscaping in spring, electrical upgrades when people move house. PPC lets you increase your visibility during these peak periods and scale back when you're fully booked.
The problem most tradespeople have with Google Ads is overspending on broad terms and getting the wrong type of enquiries. "Plumber" attracts people searching for plumbing supplies, plumbing courses, and plumber salaries. You pay for all of those clicks and get nothing from them.
We run Google Ads campaigns that generate calls from customers who need a tradesperson today.
Emergency service ads that run 24/7 with click-to-call. Seasonal campaigns for planned work. Tight geographic targeting so you only pay for clicks in your service area. And proper negative keyword management so you're not wasting money on irrelevant searches.
Our Process
Common Concerns
Google Ads is too expensive for a small trade business.
It depends on how you look at it. If a click costs £5 and one in ten clicks becomes a job worth £200, you're spending £50 to earn £200. That's a 4x return. The key is tight targeting and proper negative keywords so you're not wasting money on irrelevant clicks. We've managed trade PPC budgets as low as £300 per month with profitable results.
I'm already paying for leads on Checkatrade. Why add Google Ads?
Checkatrade leads are shared with multiple tradespeople, so you're competing on price and speed. A Google Ads call comes directly to you, no competition. Plus, Google Ads leads tend to be higher intent: they're searching for a tradesperson right now, not browsing a directory. Many of our trade clients find Google Ads leads convert better and cost less than Checkatrade over time.
What if I get too many calls and can't handle the volume?
We can pause campaigns in minutes. That's the beauty of PPC for trades: total control over when and how much you advertise. Going on holiday? Pause. Fully booked for two weeks? Pause. Want to push for bookings in a quiet January? Increase budget. It's a tap you control.
Ready to transform your digital presence?
Get a free assessment and discover exactly how we can help your business grow.