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Trade Services + SEO & Content

Own the top of Google in your area

When someone searches 'plumber in [your town]', the businesses in the top three results get almost all the calls. We help you be one of them.

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Local SEO for trades is brutally competitive in the North East. Search for "electrician Newcastle" and you'll see Checkatrade, Yell, MyBuilder, and a handful of individual businesses. Those individual businesses at the top are getting the calls. Everyone else is invisible.

The local pack (the map results at the top of Google) is where most trade searches get answered. Three businesses get shown. If you're not one of them, the customer doesn't know you exist. Getting into that top three requires a combination of a well-optimised Google Business Profile, consistent reviews, and a website with strong local content.

Most tradespeople don't have any of those things working properly. Their Google Business Profile is half-completed, their reviews are sporadic, and their website has one page that mentions every service and no specific location content.

We build your local search dominance from the ground up.

A fully optimised Google Business Profile. A review generation system that keeps fresh reviews coming in. Service area pages for every town you cover. Blog content that answers the questions homeowners search for. A systematic approach to climbing the local rankings and staying there.

Our Process

1

We analyse your current local search presence and identify exactly what needs to happen to improve rankings.

We audit your Google Business Profile, your website, your review profile, and your citations (mentions of your business on directories like Yell, Thomson Local, and trade-specific sites). We also analyse the top-ranking competitors in your area to understand what they're doing that you're not.

This gives us a prioritised action plan: the changes that will have the biggest impact on your rankings, done first.

2

Full optimisation of your Google Business Profile and consistent listings across key directories.

Your Google Business Profile is the single most important factor for local pack rankings. We optimise every field: categories, services, description, photos, posts, and Q&A. We also ensure your business name, address, and phone number are consistent across all major directories.

We set up a review generation system: a simple process that makes it easy for happy customers to leave a Google review after you've completed a job. Consistent fresh reviews are one of the strongest ranking signals for local search.

3

Service area pages and helpful content that ranks for the searches your customers make.

We create dedicated pages for each service in each key area you cover. "Emergency plumber Sunderland" and "emergency plumber Gateshead" are separate searches that need separate pages with genuine local relevance.

We also create helpful content that answers common customer questions: "How much does a boiler replacement cost in 2026?" or "Do I need an electrician for a consumer unit replacement?" This content ranks for long-tail searches and builds your site's authority.

4

Ongoing local SEO work with monthly reporting on rankings, traffic, and enquiries.

Local SEO is ongoing. We publish new content, update your Google Business Profile with fresh posts and photos, monitor your review profile, and adjust strategy based on ranking changes. Monthly reports show where you rank for your target terms, how much traffic you're getting, and how many enquiries are coming through.

Common Concerns

I've paid for SEO before and nothing happened.

Unfortunately, there are a lot of poor SEO providers targeting tradespeople. They charge a monthly fee and do very little. We're transparent about exactly what we do each month, and we focus on the metrics that matter: where you rank, how many people find you, and how many of those people get in touch. If we're not delivering, you'll know.

I'm already on Checkatrade and MyBuilder. Isn't that enough?

Those platforms are useful, but you're competing directly against every other tradesperson on the platform, and you're paying for every lead. Ranking your own website means those leads are free. Plus, many customers prefer to book directly with a business rather than through a third party. Strong local SEO and a good website are the long-term play for reducing your lead generation costs.

I cover a large area. Won't I need hundreds of pages?

Not necessarily. We focus on your key areas first: the towns and postcodes where you do the most work and where the search volume is highest. That might be 10-15 pages to start. As those pages rank and generate enquiries, we expand into secondary areas. It's a gradual build, not an all-at-once project.

Ready to transform your digital presence?

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