Trade Services + Social Media

The best advert for a tradesperson is the work itself

Before and after photos of real jobs. Happy customer reviews. Your van parked outside a job in the local area. This is the content that gets trades businesses more bookings.

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Social media for tradespeople isn't about viral content or influencer marketing. It's about being visible in your local community. When someone in Sunderland needs a plumber, they ask on the local Facebook group. If your business has been posting quality work and engaging with the community, someone will tag you. That's how local trade social media works.

The problem is consistency. Most tradespeople start strong: a few before-and-after photos, a couple of review shares. Then work gets busy and posting stops. Three months of silence later, the algorithm has forgotten you exist and your page looks abandoned to anyone who checks.

Consistent, simple content beats sporadic perfection. A quick photo of today's finished job, posted regularly, does more for your business than a polished video posted once a year.

We keep your social media active so you can focus on the work.

Before and after project photos. Customer review highlights. Seasonal tips and reminders. Community engagement in local groups. A review generation system that turns happy customers into online advocates. All managed for you, with content that looks professional without being corporate.

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Our Process

We optimise your social profiles and build a simple, sustainable content plan based on your typical jobs and service area.

We set up or optimise your profiles on the platforms that matter: Facebook for local community reach, Instagram for visual project showcases, and Google Business Profile for reviews. Your profiles are fully completed with consistent branding, service descriptions, and contact information.

The content plan is built around what you already do: before-and-after photos of completed jobs, customer testimonials, seasonal service reminders, and local community content. Nothing complicated. Nothing that takes you away from actual work.

We turn your job photos into polished posts and set up a system to generate Google reviews from every happy customer.

You snap a quick photo of the finished job on your phone and send it to us. We turn it into a before-and-after post, add a description, and schedule it. That's the extent of your involvement.

We also set up a review generation system: after you complete a job, the customer gets a simple link (text or email) to leave a Google review. Consistent 5-star reviews boost your local search rankings and give you social proof to share on your pages.

Regular posting schedule plus active engagement in local Facebook groups and community conversations.

We post 3-4 times per week across your platforms: a mix of completed job photos, review highlights, seasonal tips ("Signs your boiler needs replacing before winter"), and community-focused content. We also monitor and engage in local Facebook groups where people ask for trade recommendations.

When someone in a local group asks "Can anyone recommend a good electrician in Darlington?", having an active social presence means people are more likely to tag your business. That organic recommendation is worth more than any ad.

Common Concerns

I'm a plumber, not a content creator. I don't have time for social media.

You don't need to be. Send us a photo of the finished job, we do the rest. Literally 30 seconds on your phone between jobs. We handle the writing, the scheduling, the engagement, and the reporting. Your time investment is minimal.

Will posting on Facebook actually get me more work?

In the North East, absolutely. Local Facebook groups are where people ask for trade recommendations. A business with regular posts, good reviews, and community engagement gets recommended more often. We've seen trade businesses go from zero social media enquiries to 5-10 per month within three months of consistent posting. It's not instant, but it builds.

My customers are older and aren't on social media.

Over 70% of UK adults aged 55-64 use Facebook, making it the dominant social platform for this age group (Ofcom, 2024). In the North East, local community Facebook groups are used heavily by homeowners of all ages. Even if your customer isn't on social media, their son, daughter, or neighbour is, and they're the ones searching for a recommendation. Being visible on social media means you get mentioned in those conversations.

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Other Services for Trade Services

SEO & Content for Trade Services

Local SEO is the foundation of trade marketing. Optimising your Google Business Profile, building location-specific pages, and creating content around the services you offer in specific areas is what puts you in front of customers when they need you.

Website Refresh for Trade Services

Your website needs to load fast on a phone, show your qualifications and accreditations clearly, make it dead simple to call or message you, and look professional enough that customers trust you in their home. Most trade websites fail on at least two of these.

PPC Management for Trade Services

Google Ads and Local Services Ads put you at the very top of search results for your trade and area. Particularly effective for emergency services (boiler breakdowns, electrical faults, burst pipes) where customers call the first number they see.

CRM, ERP & MRP

When you're on site all day, it's easy to lose track of quotes you've sent, customers who asked for a callback, or annual service reminders. A simple CRM keeps everything in one place and reminds you to follow up, so you stop leaving money on the table.