Your social media isn't about going viral. It's about looking like you're still in business.
When a potential customer finds you — through search, a referral, or an ad — the first thing they do is check your social profiles. If the last post is from 2023, they move on.
Get your free assessmentHere's something most social media agencies won't tell you: if you're a manufacturer, a builder, or a service company, social media is probably never going to be your primary lead generation channel. You're not selling trainers. Nobody's going to impulse-buy a new garage door because they saw it on Instagram.
But that doesn't mean social media doesn't matter. It matters a lot — just not in the way most agencies will pitch it to you.
When someone gets a recommendation for your business, what do they do? They Google you. They find your website. And then they check your Facebook, your Instagram, your LinkedIn. They're not looking for viral content. They're looking for signs of life. Recent work. Real projects. Proof that you're active, professional, and doing the kind of work they need done.
A dead social profile doesn't just miss opportunities — it actively undermines everything else you're doing. Your PPC campaign drives someone to your site, they click through to your Facebook page, and the last post is a Happy Christmas message from two years ago. That's not neutral. That's a red flag.
We manage social media for businesses like yours with one clear goal: make sure your online presence reinforces the quality of your actual work, consistently, without you having to think about it.
Our Process
Common Concerns
Social media is a waste of time for our type of business
For lead generation on its own? Often, yes. But social media isn't operating in isolation. It's the thing that validates you when customers find you through other channels. Think of it as your digital shop window — it doesn't bring people to the street, but it convinces them to walk in once they're there.
We've tried posting ourselves but it always falls off
Of course it does. You run a business — you've got actual work to do. Social media consistency requires someone whose job it is to keep it going. That's literally what we do. We take it off your plate entirely so you never have to feel guilty about the Facebook page you haven't touched in three months.
We don't have anything interesting to post
Yes you do. You just don't think of it as interesting because you see it every day. A completed kitchen installation is boring to you — it's your Tuesday. To someone planning their own kitchen renovation, it's exactly what they need to see. Finished projects, before-and-afters, the team at work, a tricky problem you solved — that's all content, and it's better than anything we could fabricate.
How much does this cost?
Less than you'd think, and significantly less than letting your digital presence go dark. Our social media management is a monthly retainer — we'll scope it based on how many platforms you need covered and how much content you want going out. We'd rather do two platforms properly than five platforms badly.
Can't we just use AI to generate posts?
You can. And your customers will be able to tell. AI-generated content is fine for filling gaps, but a feed full of it feels hollow — especially for a business where the work is physical and visual. We use AI as a tool where it makes sense (caption drafts, hashtag research, scheduling optimisation), but the content itself should be your real work, presented properly.
Services Work Better Together
Social media doesn't work in isolation — it amplifies everything else you do. Your website converts better when visitors can see an active social presence backing it up. Your SEO improves when Google sees consistent activity. Your paid ads perform better when prospects can see a legitimate, active business behind the ad.
Ready to transform your digital presence?
Get a free assessment and discover exactly how we can help your business grow.