You are paying for clicks from tyre-kickers and time-wasters
Generic Google Ads campaigns burn construction company budgets on unqualified clicks. DIY jobs, price shoppers, and searches outside your service area drain your spend daily.
Get your free assessmentMost construction companies that try Google Ads fall into the same trap: broad keywords, no negative terms, and landing pages that do not convert. You end up paying £5-15 per click for people searching "how to build a wall" or "cheap builder" - searches that will never become profitable contracts.
Or worse, you are paying for clicks in areas you do not cover, for trades you do not offer, or for projects that are too small to be worth your time. Without proper campaign structure, construction PPC bleeds money.
The construction firms getting results from Google Ads are not spending more - they are spending smarter. Targeting specific project types, specific areas, and specific buyer intents.
We build Google Ads campaigns specifically for construction companies - segmented by trade, project type, and buyer intent. Commercial clients, residential enquiries, and emergency callouts each get their own campaigns with tailored messaging and budgets.
Our construction PPC clients typically see cost-per-lead drop 40-60% in the first 90 days while lead quality improves dramatically. Because we are not chasing volume - we are targeting the searches that lead to profitable contracts.
Construction PPC requires specialist knowledge - understanding which searches indicate serious buyers versus browsers, and how to structure campaigns around project values and service areas:
Our Process
Common Concerns
Google Ads is too expensive for construction companies
Cost-per-click in construction ranges from £3-15 depending on the trade and location. But what matters is cost-per-contract, not cost-per-click. If you spend £500 on ads and win one £15,000 contract, that is a 30x return. We focus your budget exclusively on searches that indicate serious buying intent, not browsers.
We tried Google Ads before and just wasted money on irrelevant clicks
This is the most common story we hear from construction companies. The issue is almost always the same: broad match keywords without negative terms, no location restrictions, and generic ad copy. We build campaigns with tight keyword matching, extensive negative lists (DIY, jobs, cheap, free), and precise geographic targeting.
How quickly will we see leads from Google Ads?
Unlike SEO, PPC delivers results from day one. You will see clicks within hours of launch and typically receive your first qualified enquiry within the first week. The first 2-4 weeks are optimisation phase where we refine targeting based on real data. By month two, campaigns are usually hitting their stride.
We only want commercial or large residential jobs, not small repairs
That is exactly what proper campaign structure solves. We target searches that indicate larger projects — "commercial builder", "new build contractor", "extension builder" — and explicitly exclude searches for small repairs, handyman work, and DIY queries. Your budget only goes toward the project sizes worth your time.
Tailored for Your Industry
We understand that different industries have different needs and customer journeys.
Commercial Contractors
Office fit-outs, warehouse construction, retail builds
Targeting procurement managers and property developers actively searching for contractors, with ads emphasising credentials, portfolio, and capacity.
Residential Construction
House builders, extension builders, loft conversions
Campaigns split by project type and area, with call extensions for immediate enquiries and form landing pages for quote requests.
Emergency & Reactive
Storm damage, flooding, structural repairs
Call-only campaigns targeting urgent searches with 24/7 scheduling, high bid positions, and immediate response messaging.
Services Work Better Together
PPC captures immediate demand, but a website that does not convert wastes every click. Our Website Design for Construction Companies service ensures visitors from your ads see a professional, trade-specific site that builds trust and drives enquiries.
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Get a free assessment and discover exactly how we can help your business grow.