You need jobs this week, not in six months
SEO takes time. Word of mouth is unreliable. Platform fees eat your margins. Google Ads puts your phone number in front of people searching for your trade right now.
Get your free assessmentYou have quiet patches. Every tradesperson does. The phone stops ringing, the diary has gaps, and you start worrying. Word of mouth dried up. Checkatrade leads are either too cheap or too competitive. You need something that generates jobs predictably.
Google Ads works for trades because people search when they need someone NOW. "Emergency plumber Newcastle." "Electrician available today." "Boiler repair near me." These are not people browsing - they are people ready to book.
The problem is most tradespeople who try Google Ads themselves waste money on irrelevant clicks. DIY searches, people outside your area, and budget drained by 9am with nothing to show for it. Proper setup changes everything.
We set up Google Ads campaigns specifically for tradespeople - tight geographic targeting, trade-specific keywords, and call-only ads that put your number directly in search results. No wasted clicks on DIY searches or areas you do not cover.
Most trade clients see their first call from Google Ads within 24-48 hours of launch. By week two, the campaign is generating consistent daily enquiries for the specific types of jobs you want.
Getting Google Ads right for trades means understanding which searches lead to profitable jobs and which are time-wasters. Here is our approach:
Our Process
Common Concerns
Google Ads seems expensive for a tradesperson on a tight budget
You control your daily budget completely — start with as little as £15-20 per day and scale up when you see results. The average cost per call for local trades is £15-30. If one in three calls becomes a job worth £200-500, you are getting an excellent return. We never recommend a budget you cannot sustain or that will not generate results.
I tried Google Ads myself and got rubbish leads
This is the number one thing we hear from tradespeople. Self-managed campaigns almost always use broad match keywords without negative terms, so you pay for "how to fix a tap" alongside "emergency plumber." We use exact and phrase match keywords, extensive negative lists, and geographic restrictions to ensure every click is from someone genuinely looking to hire a tradesperson in your area.
What if I get too many calls and cannot handle the work?
Good problem to have — and easy to solve. We can pause campaigns when your diary is full and restart when you have capacity. Some trade clients run ads Monday to Wednesday to fill the rest of the week. You are in complete control of volume.
How is this better than paying for leads on Checkatrade or Bark?
Platform leads cost £5-30 each AND go to multiple tradespeople simultaneously — you are always competing on price. Google Ads calls come directly to you, exclusively. The customer chose YOUR ad, YOUR number. There is no bidding war, no race to respond first, and the customer already perceives you as the right choice because they picked you from search results.
Tailored for Your Industry
We understand that different industries have different needs and customer journeys.
Emergency Trades
Plumbers, electricians, locksmiths, drainage
Call-only campaigns running 24/7 targeting urgent searches, with premium bid positions to be the first number people see in an emergency.
Scheduled Trades
Painters, decorators, tilers, plasterers
Standard search campaigns with form and call options, targeting project-based searches with messaging around availability and quality.
Specialist & High-Value Trades
Heating engineers, solar installers, EV charger installers
Campaigns targeting high-intent, high-value searches with detailed ad copy emphasising qualifications, warranties, and brand-name experience.
Services Work Better Together
Google Ads fills your diary quickly, but a proper website converts even more of those clicks into booked jobs. Our Website Design for Tradespeople service gives you a professional online presence that makes callers confident they have chosen the right person for the job.
Ready to transform your digital presence?
Get a free assessment and discover exactly how we can help your business grow.