When someone searches "plumber near me" or "electrician Newcastle", your competitors appear and you do not
The top 3 positions on Google Maps and local search results get 70% of all clicks. If you are not there, you are not getting those calls.
Get your free assessmentEvery day, hundreds of people in Newcastle and the North East search Google for tradespeople. "Emergency plumber Jesmond." "Electrician Gosforth." "Roofer near me." These are people with their wallet out, ready to book.
The tradespeople who appear in the Google Maps pack and top organic results get those calls. Everyone else - no matter how skilled, how experienced, how fairly priced - gets nothing from those searches.
You are losing jobs every single day to competitors who are not better at your trade, but are better at showing up where customers look. And unlike Checkatrade leads, Google enquiries come with zero commission and higher trust.
We specialise in local SEO for tradespeople because it delivers the highest ROI of any marketing channel available to trades businesses. Our approach targets the exact searches your ideal customers make - by trade, by area, by urgency.
Trade clients we work with typically reach the Google Maps top 3 for their primary search terms within 3-4 months, with some seeing results in weeks for less competitive areas.
Local SEO for trades is specific and results-focused. No fluff, no vanity metrics - just more calls from people who need your services:
Our Process
Common Concerns
I am just a local tradesperson, is SEO really for small businesses like mine?
Local SEO is MADE for businesses like yours. You are not competing against national companies — you are competing against other local tradespeople in your area, most of whom have done nothing beyond creating a Google listing. The bar is low, which means results come faster and cost less than you would expect.
How long before I start getting calls from Google?
Most tradespeople see their first Google-generated enquiry within 4-8 weeks. Google Maps results tend to move faster than organic rankings. The calls build steadily — by month 3-4 you should notice a clear difference in enquiry volume. By month 6, most clients describe it as a reliable, predictable source of work.
I already have a Google Business Profile, is that not SEO already?
Having a profile is step one. But most tradespeople have incomplete profiles with wrong categories, no reviews strategy, and zero supporting content on their website. That is like having a van but never putting your phone number on it. Proper local SEO makes your listing outperform competitors by optimising everything that Google uses to decide who appears in the top 3.
Can I just do this myself instead of paying someone?
You could, the same way a customer could watch YouTube and do their own plumbing. But it takes time you probably do not have between jobs, requires ongoing work (not a one-off), and mistakes can actually harm your rankings. Most tradespeople we work with tried DIY first, got frustrated, and came to us. The monthly cost pays for itself with one additional job.
Tailored for Your Industry
We understand that different industries have different needs and customer journeys.
Emergency & Reactive Trades
Plumbers, electricians, boiler engineers, locksmiths
Targeting "near me" and emergency searches with fast-ranking GBP optimisation, 24/7 availability signals, and immediate-response messaging in search results.
Home Improvement Trades
Kitchens, bathrooms, extensions, landscaping
Portfolio-driven SEO with project pages that rank for "kitchen fitter [area]" and "bathroom installer [area]" with rich imagery and location targeting.
Maintenance & Specialist Trades
Roofers, damp proofing, rendering, pest control
Seasonal content targeting (roof repairs peak in autumn, damp in winter), technical authority content, and geographic coverage pages across service areas.
Services Work Better Together
SEO brings consistent, commission-free leads - but if your website is a one-page template, those visitors bounce before calling. Our Website Design for Tradespeople service ensures every Google visitor sees a professional site that converts browsers into booked jobs.
Ready to transform your digital presence?
Get a free assessment and discover exactly how we can help your business grow.